하얀국물라면 분석(영문) Up

 자료 (압축파일).zip

하얀국물라면 분석(영문)

하얀국물라면 분석(영문)



◆ The total noodle market size
Small scale companies has the majority of market share
Introduction
① The outline of noodle market

◆ The noodle market as an oli-gopolistic market
0

2007
2008
2009
2010
2011
Market size
15,000
17,000
19,000
18,000
20,000

Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%



◆ The white noodle brand which existed in the past
First white noodle Sarigomtang-men
② Huge change in the...

◆ The total noodle market size
Small scale companies has the majority of market share
Introduction
① The outline of noodle market

◆ The noodle market as an oli-gopolistic market
0

2007
2008
2009
2010
2011
Market size
15,000
17,000
19,000
18,000
20,000

Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%



◆ The white noodle brand which existed in the past
First white noodle Sarigomtang-men
② Huge change in the noodle market white noodle
◆ The reason of failure in the past white noodle
Introduction

Awarness that korean noodle = red soup
Failure in understanding consumers noodle preference
Absence of marketing strategy.




◆ Distribution of White noodle market share sales amount
The growth of white noodle in the noodle market
③ The growth of white noodle market
Introduction



First launching white noodle - Kokomen
① Launching and Special feature
Paldo - Kokomen

Launched on August 2nd, 2011

KBS program 남자의 자격

Used chicken as the main ingredient

Specific spicy taste



The demand of Kokomen was exceeded
② Marketing strategy

Paldo - Kokomen
◆ Online effect and advertising effect
◆ Product differentiation and supply shortage



The increase of demand market by selling overseas
② Marketing strategy

Paldo - Kokomen
◆ Diversification of selling product renewal , new product suggestion



Nagasaki is very popular among young people
① Launching and Special feature
Samyang Nagasaki jjamppong

2 years to develop this product

New ingredient found in Izakaya

Pork soup and seafood taste

the noodle is little bit thicker

② Marketing strategy

◆ Consumer-centered marketing
◆ Halo effect of Kokomen

Samyang Nagasaki jjamppong
Nagasaki is very popular among young people
◆ Sales promotion and examination of price
discount
◆ Increase of demand market by selling overseas


Following the forward group ( Paldo and Samyang )
① Launching and Special feature
Ottogi Gisu-men

Chinese noodle name

Chinese dish and spicy taste

The harmony of chewy noodle
, chicken soup and fresh sea food

Thin noodle

② Marketing strategy

◆ Star marketing
◆ Public relation through partners

The cooperation with School food
Ottogi Gisu-men

② Marketing strategy selling diversification

◆ Oversea sales
◆ Cooperation with E mart, launching PB
Multiple simultaneous marketing strategy to promote
Ottogi Gisu-men


Hooroorook will compete with other white noodles
① Launching and Special feature
Nongshim Hooroorook kalguksu

Launched in January 2012

Chicken chopped noodle

Low calory ( 340 kcal )

The noodle has three - floor


② Marketing strategy

◆ Brand Halo effect
◆ Target and star marketing

Appeal to female con


자료출처 : http://www.ALLReport.co.kr/search/detail.asp?pk=15126184&sid=qjfRnf777&key=



[문서정보]

문서분량 : 14 Page
파일종류 : PPTX 파일
자료제목 :
파일이름 : 하얀국물라면 분석(영문).pptx
키워드 : 하얀국물라면,영문,분석



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